Job Description

AllTrails Designer Role

AllTrails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. Home to the world's largest outdoor community, with members and trails around the globe, you can find AllTrails in the Apple App Store, Google Play Store, and at alltrails.com.

Every day, our team works to get more people outside and help our members have better experiences on the trail. We lead with our values–positivity, innovation, humility, adaptability, inclusivity, and stewardship–in everything we do. Join us!

This is a U.S. based remote position. While this role does not require in-person attendance, we have a strong preference for candidates based in or near one of these cities: San Francisco CA, Portland OR, Seattle WA, Denver CO, and New York NY. Being in one of these cities creates opportunities to connect with teammates through Trail Days, co-working sessions, and local gatherings while still having the flexibility to work remotely. San Francisco employees are highly encouraged to come to the office one day per week.

About the Role

AllTrails is where the outdoors comes to life and this role is for a designer who thinks the same way. As part of our product design team, you'll work at the intersection of craft, product thinking, and technical curiosity. You'll move fluidly between mapping user behaviors, iterating features, and using code and AI as creative tools to explore what's possible. You'll own work end-to-end and ship things that matter to millions of people who spend their lives outside.

Due to high candidate volume and to ensure our hiring team has sufficient time to give every application the attention it deserves, we have set a closing date of September 14th for this position.

What you'll be doing

• Work in highly collaborative cross-functional teams to identify opportunities, make bets and decisions, and ship meaningful product updates
• Ideate on behavioral loops that create value and encourage participation. Design experiences that leverage organic growth mechanics like social sharing, challenges, achievements, and user-generated content to foster community
• Craft experiences that effectively communicate membership value and scale across different markets with local relevance
• Systemize motions and transition effects to guide user attention and confirm actions
• Leverage AI tools with sound judgment, using front-end code as a medium to explore, communicate, and advance the work
• Leverage and contribute to our evolving design system

What you bring

• 2-4 years of professional experience researching, designing, and shipping consumer-facing digital product features across iOS, Android, and web
• Demonstrated experience taking ideas from concept through release and learning from post-launch performance
• Solid product execution driven by sharp visual, interaction, and motion design judgment
• Builder mentality: you see code as another medium for design exploration and feel right at home diving into technical implementation, code, or AI-generated prototypes
• AI Fluency: you are skilled at creating effective prompts, supplying useful context, evaluating AI-generated output critically, and iteratively steer the result toward a high-quality product
• Strong design systems thinking: you know when to use an existing pattern, extend it, or create something new; you balance speed with long-term system health
• A strong digital presence with a demonstrated ability to engage and grow communities online

Bonus points

• Actively participate in outdoor activities (e.g. hiking, running, camping, climbing, etc) and understand the mindset of people who spend time outside
• Experience designing for subscription-based business models
• Hands-on experience developing AI-native products, agentic workflows, or multimodal user interfaces
• Experienced designing for international audiences or experience living, working, or studying in global markets
• Possess illustration skills with a solid understanding of color theory and visual storytelling

Perks & benefits

• Competitive and equitable compensation, including ownership through equity and performance-based bonuses
• Comprehensive health, dental, and vision coverage to support your physical and mental well-being
• Unlimited PTO in addition to company holidays
• Dedicated time once a month to test and improve our product through company-wide no-meeting days
• Fully paid parental leave to birthing and non-birthing parents
• 401k Match & access to financial wellness resources through Origin
• Remote work stipend to help you design a comfortable and productive home office
• Annual learning stipend to invest in your long-term professional growth and skills
• Exclusive discounts on our subscriptions and merchandise for you and your friends & family
• An authentic investment in you as a human being and a professional—we value your identity as much as your output

$85,000 - $110,000 a year The salary range listed reflects the base pay range for this position across all U.S. locations where we are hiring. The final salary offered will be based on the candidate's experience and skills and will meet or exceed any location-specific minimum salary or exempt-status threshold required by applicable federal, state, or local law.

Nature celebrates you just the way you are and so do we! At AllTrails we're passionate about nurturing an inclusive workplace that values diversity. It's no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We're focused on creating an environment where everyone can do their best work and thrive.

Offers of employment are contingent upon the successful completion of a background check. AllTrails will consider all qualified applicants, including those with arrest and conviction records, in a manner consistent with all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

AllTrails participates in the E-Verify program for all remote locations.

By submitting my application, I acknowledge and agree to AllTrails' Job Applicant Privacy Notice.

All official recruiting communications from AllTrails will come from an name@alltrails.com email address. Please review sender details carefully, and do not engage with anyone asking for payment or sensitive financial information as part of the hiring process.

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